Based in London, The EMS Group has specialized in European Business Development for US technology companies since its founding in 1981. Having introduced numerous best-of-breed products (see Clients), we are recognized as the leading vehicle for US technologies being introduced
to the European markets. Having that reputation, coupled with the foresight and the right resources, allows EMS to offer the following services focused on helping strong technology companies succeed in Europe:
New To Europe
Annually, an average of half our clients are expanding into Europe with new technologies for the first time. These companies generally have well-differentiated products, a good and well-timed European market opportunity, and a sense
of urgency and commitment to the global marketplace. We help these companies develop their distribution channels (see European Relationships), strategic partnerships, and target specific high-profile corporate accounts. We view our service as a low-risk alternative to setting up a basic European office immediately which we have found will cost upwards of $1 million, with a 6 month ramp up time, on average in the first year. Through having EMS develop revenue-bearing relationships first, our clients can carefully and effectively build a European team, thus decreasing capital expenditures and risk. (see Case Studies)
Developing New Markets and New Market Sectors
We also specialize in helping companies that already have European operations capitalize on opportunities in new markets and market sectors. This can be very attractive to corporations that do not want to defocus their existing team, but wish to explore new opportunities. In recent years The EMS Group has been utilized to effect the introduction of I.T. companies into the rapidly expanding telecommunications and the Internet markets in Europe. Our instant access to key decision-makers and product strategists helps these firms move quickly, and in a top-down market that is a significant competitive advantage. (see Case Studies)
Market Research
With our people constantly in the field introducing our clients' products and discussing strategy, our understanding of the markets and corporate roadmaps are based upon first hand commercial knowledge - not academic research. This gives us the capability to perform specific market research
projects to determine product viability, product potential, product strategy, and market readiness, among other things. (see Case Studies)
Executive Search
Finding the right executive to represent your stage of development is key to ensuring future success. EMS does not act as a traditional recruitment agency but actively seeks out appropriate individuals based on your specific requirement. We often have an added interest in securing the right Country Manager, VP Sales EMEA etc. as their future success is also ours!